{"id":2323,"date":"2021-09-27T14:16:06","date_gmt":"2021-09-27T17:16:06","guid":{"rendered":"https:\/\/orys.com.br\/gs1-brasil-el-marketing-promocional-tambien-aporta-beneficios-a-las-pymes\/"},"modified":"2022-09-26T12:19:33","modified_gmt":"2022-09-26T15:19:33","slug":"gs1-brasil-el-marketing-promocional-tambien-aporta-beneficios-a-las-pymes","status":"publish","type":"post","link":"https:\/\/orys.com.br\/es\/gs1-brasil-el-marketing-promocional-tambien-aporta-beneficios-a-las-pymes\/","title":{"rendered":"GS1 Brasil: El marketing promocional tambi\u00e9n aporta beneficios a las PYMES"},"content":{"rendered":"<p>Para nosotros, en el segmento B2B, el marketing promocional parece ser una realidad lejana. Muchos todav\u00eda entienden que este tipo de acciones son propias de empresas enfocadas al segmento B2C. Eso ya no es cierto. En el art\u00edculo del siguiente enlace, el vicepresidente financiero y de marketing de Orys, Fabio Iamada, muestra c\u00f3mo esta herramienta puede, y debe, ser utilizada tambi\u00e9n por las empresas centradas en el B2B.<\/p>\n<p><a href=\"https:\/\/noticias.gs1br.org\/marketing-promocional-cresce-entre-as-pmes\/\" target=\"_blank\" rel=\"noopener\">Vea la historia completa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para nosotros, en el segmento B2B, el marketing promocional parece ser una realidad lejana. Muchos todav\u00eda entienden que este tipo de acciones son propias de empresas enfocadas al segmento B2C. Eso ya no es cierto. En el art\u00edculo del siguiente enlace, el vicepresidente financiero y de marketing de Orys, Fabio<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":11,"featured_media":2171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[288,252,231,301,302,218,262,300],"tags":[290,223,278,303,277,216],"class_list":["post-2323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo","category-gobernanza-de-los-datos","category-integracion-de-datos","category-inteligencia-de-datos","category-marketing-es","category-negocios-es","category-noticias-es","category-ventas","tag-desarrollo","tag-integracion-de-datos","tag-inteligencia-de-datos","tag-marketing-es","tag-noticias","tag-orys-es"],"_links":{"self":[{"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/comments?post=2323"}],"version-history":[{"count":1,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/posts\/2323\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/posts\/2323\/revisions\/2325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/media\/2171"}],"wp:attachment":[{"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/media?parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/categories?post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orys.com.br\/es\/wp-json\/wp\/v2\/tags?post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}