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Much is said about the importance of using data intelligence in various segments. Despite the massification of this concept in business, it is still little applied, especially in Small and Medium Enterprises (SMEs), even with the growing offer of new technologies and tools.
According to Forrester data, between 60% and 73% of the information that companies have in their systems is not used in their data analysis.
However, data-driven companies vastly outperform their peers on several financial measures, achieving 70% more revenue per employee and generating 22% more profits, according to the Capgemini Research Institute report entitled “The data-powered enterprise: Why organizations must strengthen their data mastery”.
Click here and read the article with the participation of our VP of Products and Services Esdras Candido
